Almost all mass media channels are a type of advertising media. If we define advertising as a form of communication intended to persuade an audience to take some action or have some positive impression, anything from broadcast media (television, radio, magazines, newspapers) to interactive media (internet) to broader channels (billboards, transport, direct mail, cinema) all count as types of advertising media.
When measuring the effectiveness of various types of advertising media, many marketers are frustrated by different systems for each channel which don’t easily compare to one another. So when targeting during media planning or measuring results on the back-end for an integrated campaign, marketers often find they’re comparing apples to oranges when considering different types of advertising media. The LogicLab Media Marketplace provides a cross-platform, multi-channel standard so that all types of advertising media can be compared to each other easily and quickly.
We Understand All Types of Advertising Media
All these different types of advertising media combined together result in what can be viewed as a media eco-system, where consumers are increasingly multi-tasking with multiple screens. Although this has resulted in fragmented audiences for any particular channel at a particular time (the days of the nation watching a single program are gone), new opportunities arise in this dynamic and rapidly evolving space. LogicLab’s powerful analytics put the consumer at the heart of the evaluation. This gives advertisers the ability to identify and follow their most valuable customers throughout the media eco-system, regardless of which type of advertising media that consumer is interacting with.
With LogicLab’s Media Marketplace, advertisers don’t have to be blocked anymore by the various measurement systems for different types of advertising media – they can easily compare cross-channel performance and track individual consumers.
