The LogicLab targetLab

LogicLab targetLab™ provides an on-demand Software as a Service (SaaS) solution that, for the first time, provides advertisers and media planners the ability to evaluate and execute media plans across all channels with precise alignment on their core targeting and messaging strategy.

targetLab gives users the ability to:

Define target sets using proprietary customer information and KPIs
Provide real-time calibration of media metrics based on desired strategic intent
Evaluate and deliver cross channel media plans by demonstrating efficient delivery of target impressions while minimizing costs
Measure performance with direct and indirect attribution methods

Two key benefits of targetLab:

1. The ability to move away from the concept of mass targeting based on general demographics towards a precise process that preserves the intrinsic qualities of their targeting needs. In essence, it is bringing the data-driven disciplines of direct response to the “mass” media advertising space.

2. The capability to extend brandreach into long tail media properties to gain greater efficiency in media planning.

Client Support

For all questions and inquiries regarding the use of the targetLab tool please contact the Account Management Team:

If you have an urgent off-hours request or inquiry, please feel free to submit a case or reach out to our support team: