Special interest publications (SIP) looking to sell magazine advertising need look no further. LogicLab’s unique Print Ad Network gives SIPs an opportunity to aggregate their highly engaged readers so they can be considered by national advertisers. LogicLab accomplishes this by using actual customer data, not only modeled data. By placing the consumer at the center of its patent-pending analytical process, LogicLab offers “person level” magazine evaluation.
LogicLab Offers Four Different Ways to Sell Magazine Advertising
The LogicLab Print Ad Network offers four different ways to sell magazine advertising to the SIP: as a total circulation, by genre, by segment and creative versions within a given segment (person-level targeting). This allows SIPs to sell magazine advertising by delivering addressable ads within a print environment.
Not only does this allow SIPs to bring in new national advertising dollars by enhancing their ability to leverage their subscriber data, this gives the SIPs themselves a new source of insight about their readership as participation in LogicLab’s Print Ad Network entitles publishers to a snapshot – free of charge.
The LogicLab Print Ad Network is a targeted rep network. This means that the network represents the publications in portfolio, thus providing full transparency for the advertiser about where ads run. The SIPs deliver high quality traffic at market prices, and hence representative networks are heavily used by brand marketers. The targeting portion refers to specific analytics such as behavioral or attitudinal data to ensure a match between an advertiser’s specified targets and the magazine publisher’s readership.
This gives SIPs an entirely different story with which to sell magazine advertising. Instead of matching general demographics with the very specific definitions generally used by national advertisers to run their business, the LogicLab Print Ad Network now allows national advertisers to target a list of individuals regardless of the publications they subscribe to.
