The team at LogicLab combines expertise in media research, analytics, direct response, and advertising media planning to bring you tangible value and actionable insights.
Our Values
Integrity First: Integrity is the practice of doing what is right even when no one is watching; it is the ability to hold together and properly regulate all elements of a personality. A person of integrity is capable of acting on conviction. Integrity also includes: courage, honesty, responsibility, accountability, openness, self-respect, and humility.
Service Before Self: Good professionals understand that rules have a reason for being unless there is a clear, operational reason for not doing so. It means respect for others and thinking on behalf of the team.
Excellence In All We Do: Excellence in all we do means a sustained passion for continuous improvement and innovation that will propel us into a long-term, upward spiral of accomplishment and performance. It includes product & service excellence, personal excellence, community excellence,(mutual respect, benefit of the doubt) resource excellence, (only the essentials) and operations excellence (the way we do business).
Craig Gugel
Chief Research Officer
Craig Gugel recently joined LogicLab as Chief Research Officer. He brings over 25 years experience as a thought leader in media research and planning. Gugel was most recently senior vice president for media analytics at the Advertising Research Foundation (ARF). While at ARF Gugel steered the 360 Media & Marketing Super Council, as well as the Ad Effectiveness, Audio, Print and Video Councils. Prior to joining the ARF, he was president of Telmar Information Services and Telmar HMS. He also worked as EVP worldwide analytics and strategy at Nielsen IMS. The earlier part of his career was spent on the agency side of the business at McCann-Erickson, FCB, Ted Bates Worldwide, Bozell, Organic and Optimedia. In his new role, Gugel will manage all research functions for LogicLab, including consumer insights, internal and external training and education, primary research and data partnerships. In this position, he will also serve as a public face of LogicLab and an industry expert on all research-related issues.
Jerry Doyle
VP Technology
Jerry brings a 30-year track record of technology delivery and has a solid reputation of building no-nonsense teams that deliver. Jerry has an extensive background that combines software product, internal IT and professional services. Prior to joining the LogicLab team, Jerry was with Merkle as the General Manager of the Technology Solutions Group as well as VP, Solutions Deployment Group. He most recently served as VP and General Manager for Lakeview Technology’s Availant Division, providing technology leadership across the organization including product engineering, professional services and technical support. In his current role, Jerry is responsible for overall product development and delivery for all of LogicLab’s software products.
Mimi Natz
VP adLab
Mimi brings more than 25 years of media planning and buying experience to her role as VP ad Lab of LogicLab. She has been with Merkle for 15 years and joined LogicLab in October 2009. Mimi’s media agency experience spans multiple verticals including insurance, consumer package goods, retail, non profit and sporting goods. Prior to joining Merkle, Mimi worked for Hill Holiday, Connors and Cosmopolus in Boston and NW Ayer (now MediaEdge) in New York. In her current role, Mimi will develop and oversee the company’s ad networks.
Darlene Lee
VP Marketing & Operations
With over 20 years experience across custom, consumer panel and syndicated media research industries, Darlene was previously VP Marketing & Strategic Initiatives at Experian Research Services. Before that, she established and led NetValue Ltd (an internet behavior panel). Prior to that, she was Managing Director for TNS Greater China. Darlene started her career with Frank Small & Associates. In her current role, Darlene will create and execute marketing, lead generation and sales support campaigns while helping the team expedite processes across legal, HR and finance.
Joe Reid
Senior Director Sales
Joe brings a successful track record of creating win-win solutions with a focused expertise in online media. Reid began his career in the Air Force where was last Staff Sergeant, Conventional Munitions, having won several Commendations and Achievement Medals. He later joined and was a key contributor of the sales team at webloyalty.com and Lift Media overseeing key accounts while liaising with the technical team and international offices.
John Gajewski
VP Product Engineering
John is a seasoned technologist with over 20 years of experience building enterprise and commercial applications. Most recently he worked for the research division of a major pharmaceutical company where he led an international team of development and services technologists, creating cutting edge software and establishing social networking platforms for the enterprise. Previously he was the co-founder of Blue Oak Systems, a consulting company specializing in commercial applications for the web, where he was responsible for all technical strategy and delivery. There, John built applications for some of the largest financial services, insurance and publishing companies in the world. In his current role, John is responsible for all technical decisions behind the LogicLab platform and for leadership of the development teams building the applications.
Brad Baillod
Senior Director, Analytics
Brad Baillod comes to LogicLab with 18 years of market research experience spanning strategic, direct, and media, most recently at Havas Media agency MPG, where he had worked since 2008 doing most of MPG’s market mix modeling. Brad spent seven years in Draftfcb’s customer intelligence analytic group, where he was the statistician leading modeling projects for the U.S. Census, the Office of National Drug Control Policy, HP, United Health Group, Verizon, and was the sole account contact for a three-year modeling relationship with General Motors Corporate. Prior to that, Brad spent two years at Lowe, where he developed the call forecasting system that Dell used to set call center staffing levels for its home and small business divisions. Brad spent his early career at R.L. Polk and Co., modeling direct response on Polk’s national compiled database. Brad graduated from the University of Michigan in 1991 with an AB in Statistics.