LogicLab invites you to participate in the LogicLab Ad Network, the new online resource that makes it easier for national advertisers to spend in your media vehicles.
By using actual audience data uploaded by media companies, the LogicLab Ad Network uses sophisticated match algorithms to automatically connect media buyers and advertisers to the best advertising choices possible.
Publishers participating in the LogicLab Ad Network gain access to tools that bring to bear the quantifiable data-driven science of direct marketing by calculating precise audience delivery and deliver post-campaign ROI metrics.
How the LogicLab Ad Network works
- Upload. Media owners securely upload a sample of their audience data* (10,000) through the LogicLab Portal (www.logiclabportal.com). There’s no charge to you unless you receive advertising from participating LogicLab advertisers.
- Match Planning. LogicLab integrates the advertiser’s targets, developed using actual customer data, with your audience file to determine the affinity between the two. We call this “Match Planning.”
- Match Back. Once a buy is executed, publishers provide the full audience file so that a “match back” process can demonstrate effectiveness by media outlet. This provides real-time ROI analysis of mass media for the first time.
Unique benefits to media owners:
- Be considered by major national advertisers across 10 vertical categories
- Effectively demonstrate a particular media vehicle’s ability to deliver a specific customer to the advertiser. This helps increase their confidence and boost their willingness to increase ad spend.
- An easy way to attract new advertisers and dramatically increasing ad revenue.
- Access to Wisdom Interface for ranking reports on your publication:
- relative to other titles as well as other media for participating advertisers
- across 10 product categories and global brands.
