digital information kits
Many companies claim to effectively target media and to evaluate campaign success. The reality is that no organization has been able to do find a way to effectively do it in mass media. We believe the reason they have not been successful is that most organizations are solely focused on how to bring the data together. This is certainly an important ingredient in the recipe, but it is not enough to solve the problem.
At LogicLab™, we believe that a combination of the right people with disparate but complementary expertise is essential.
- Experts from market research, agency planning and buying, digital marketing, technology, data, and database marketing have come together to take a fresh look at this very complicated problem.
- By marrying these disciplines with the database marketing, technology, and data assets of Merkle, LogicLab has successfully created a Media Marketplace that places advertisers’ high value consumers at the center of media evaluation.
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Advertisers & AgenciesFind Out Which Half of Your Advertising Is Working LogicLab™ enables you to buy media with the same consumer and prospect segments that you use to run your business. It also lets you see which media vehicles give you the best match between their audience and your target segment. Find out more by downloading our digital information kit for Advertisers. |
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Media OwnersPotential Opportunity to Leverage Your Subscriber Database LogicLab™ helps bring your publication into the consideration set of more national advertisers by using actual consumer data and a patent-pending analytical process. Find out more by downloading our digital information kit for Media Owners. |
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Simulated List Performance to Optimize Customer AcquisitionThis paper reviews the current status in the industry and demonstrates how modeling can be leveraged to sift through the expansive universe of potential lists… |
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LogicLab™ – Who We AreThe LogicLab Media Marketplace™ is a media planning and buying solution focused on an advertiser’s customer database as the center of the solution… |