The unique LogicLab Print Ad Network brings to you:
- In some cases, considered buying print for the first time
- In other cases, expanded their print budget
- Included dozens of titles they have not ever considered before in their media buy planning
The LogicLab brings to you:
- Quantitative data to monetize your audience by composition, not only by size
- New ad dollars from advertisers who don’t currently spend in a given media
- Results based metrics to enhance the value of your audience, provided by an objective third party with a track record in protecting sensitive information
How the LogicLab innovative patent-pending process works:
- You securely upload a 10,000 minimum sample of your audience file into the LogicLab Portal at www.logiclabportal.com.
- We then integrate your file with actual customer data from the advertiser provide recommendations on best match between media vehicle and desired audience.
- Once a buy is executed, LogicLab creates a “match back” with your full audience file plus the advertisers’ responder file to deliver results based metrics by media vehicle.
- We only make money when you make money. You pay a 15% commission for any ad you buy through the LogicLab Print Ad Network whether bought individually or as a bundle.
- Media Owners Invited to Participate in LogicLab LogicLab invites you to participate in the LogicLab Print Ad Network, the new online resource that makes it easier for national advertisers to spend in your media vehicles.
- LogicLab Patent-Pending Process Marketing analytical science comes to life in the LogicLab Print Ad Network.
- Bring Rigor of Direct Marketing to Mass Media The goal of the LogicLab Print Ad Network is to create an online environment that will match advertisers’ high value customers with the best media choices to reach them. The key metric used to determine the value of the media will be the results they drive for the advertiser. Our role is to create a standard currency or language to conduct commerce and to serve as an objective and secure third party that will facilitate the integration of the data.
- Levels of Data Input The LogicLab Print Ad Network includes local, regional, national publications with a subscriber database of at least 10,000 readers. While it’s been extensively tested starting with publishers, the fundamental principles and science behind the solution can be readily applied to broadcasters right now.
- Easy Upload to LogicLab Media Portal A step-by-step guide for how to upload your audience file is attached.
