Media organizations who partner with LogicLab™ will be at the forefront of the next generation in 360 media and marketing. LogicLab turns the once ambiguous art of mass marketing into a quantifiable data-driven science that can be used to benefit advertisers and media owners alike.

Sample Report

As part of the innovative LogicLab patent-pending process, media companies can securely upload audience data and match them with potential advertiser customer data. The advantages of such integration are numerous.

LogicLab gives media owners access to data-based recommendations, and introduces advertisers to both large and small media vehicles across every media channel, many that may never have been considered otherwise. The ability for media to effectively demonstrate results to these advertisers will result in greater media buying confidence and willingness to increase ad spend.

Benefits to media owners include:

• Leverage the value of your audience across all channels – Traditional, Digital, and Direct.
• Target more effectively using accurate and current individual consumer data.
• Show the value of any media with an audience file of 10,000 or more.
• Use actual consumer behavior or real advertiser targets to value audience.
• Give agencies and advertisers confidence in their ad spend by providing performance results against their objectives.
• Offer completely new sales reports based on real consumer data that unleashes the value of your audience.

LogicLab™ offers media owners an efficient and effective method for attracting new advertisers and dramatically increasing revenue.

Contact LogicLab today to learn more or click on the link below to immediately begin uploading your files via the LogicLab Portal.

Magazine Survey 2010 – Trends and Challenges in Publishing Find out what special interest publications say about the trends and challenges in the industry by downloading recent survey findings here… Download/View

Potential Opportunity to Leverage Your Subscriber Database Unlike other ad networks that focus on dividing the circulation of national publications, LogicLab provides a marketplace for special interest publications (SIP) to be included in the large media buys of national advertisers… Download/View