LogicLab’s Methods of Market Analysis

Market AnalysisLogicLab brings the analytical power, immense data-sets and discipline of direct marketing to market analysis in the mass media advertising space. By placing the consumer at the center of market analysis, and using actual customer and audience data – advertisers are able to get an unparalleled data-driven view of the market from the perspective of actual consumers.

Partnering with LogicLab for both pre-campaign market analysis and post-campaign performance evaluation makes it easier for national advertisers to more precisely target the individuals reached AND also measure how effective their campaigns were in producing the desired consumer response.

Logiclab Matches Real Target Customer Data

Market analysis can now be linked accurately to the criteria an advertiser uses to manage their business. LogicLab’s patent-pending analytical process matches real target customer data to partner Merkle Inc’s 275 million record DataSource to create a prospect universe of actual consumers. With the 1500 variables appended to each record in DataSource, a very precisely defined target can then be matched to actual audience data provided by the media owners.

This allows national advertisers and their buying agencies to bring a new level of granularity to their market analysis by:

  1. Identifying how to most cost-efficiently and effectively reach your target consumer with a ranking of media vehicles from LogicLab for pre-campaign evaluation.
  2. Getting visibility into how well a given campaign performed in delivering the desired consumer response.

How does LogicLab work?

  1. Upload. Media owners securely upload a sample of their audience data (minimum 10,000) through the LogicLab Media Portal.
  2. Match Planning. LogicLab integrates the advertiser’s targets, developed using actual customer data, with your audience file to determine the affinity between the two. We call this “Match Planning.”
  3. Match Back. Once a buy is executed, publishers provide the full audience file so that a “match back” process can demonstrate effectiveness by media outlet. This provides real- time ROI analysis of mass media for the first time.

 

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