Category Archives: Uncategorized

Media Planner and Buyer

A successful media planner and buyer is typically detailed and analytically-minded to be able to make sense of the mountain of data that must be reviewed to create an effective media plan. Media planners and buyers also spend a lot … Continue reading

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Media Buying Strategies

Media buying strategies could be seen to have several components in common: identifying a target market, getting more data about the target market, setting objectives, then creating and executing the plan. Sounds easy, right? In the days of mass audiences … Continue reading

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Local Media Buying

Local media buying takes the overall objective of reaching a defined target audience in the most efficient and economical way possible to include a geographic component. As with national media buying utilizing media buying agencies, this is an inherent part … Continue reading

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Marketing Communications Planning

Marketing communications planning typically refers to any and all communication channels and content that seeks to build awareness of a business, its products, and its position through customer-facing materials such as advertising, brochures, press releases, websites, and trade show presentations. … Continue reading

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Media Planning Service

Media planning service usually provides expert input into the process of establishing the exact media vehicles to be used for advertising. Because selecting the right media vehicle can be tricky for neophytes, a media planning service can offer invaluable input. … Continue reading

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Top Media Buying Agencies

Nine of the ten top media buying agencies worldwide are based in New York (only Starcom Mediavest Group is based in Chicago) and also ranked largest in 2009. The rest of the top media buying agencies are: ZenithOptimedia, OMD Worldwide, … Continue reading

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Direct Response Media Buying

Direct response media buying can include any number of channels: radio, television, newspaper and magazines, free standing inserts, internet, telemarketing, or direct mail. The best definition of direct response is advertising or marketing that encourages a direct action from a … Continue reading

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Media Planning and Buying Agencies

Media planning and buying agencies help ensure that their advertising clients are getting the most value from their budgets while meeting the client’s strategic needs. Regardless of the media channel, experienced media planning and buying agencies tailor the media plan … Continue reading

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Media Buying Firms

Media buying firms operate in a highly competitive and growing industry. Among the emerging trends in the media buying industry, on-going consolidation coupled with new technological solutions have also helped fuel international expansion as many developing nations start to gain … Continue reading

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360 Communications Planning

360 communications planning means taking the individual consumer interactions with the brand, often now referred to as touchpoints, and looking at them holistically. Since the consumer interacts with the brand or the company through multiple channels, sometimes simultaneously with the … Continue reading

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