Category Archives: mediaLibrary

Jetway on the Jetway

Posted on December 3, 2010 by admin

Recently, while waiting to enter a plane on the jetway at JFK International Airport, I took stock of nearby passengers and noticed several different brands that were on parade. North Face, Columbia, Coach, Coca-Cola, Poland Spring and M&Ms were among … Continue reading →

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How Blue is the Ocean, How Red is the Sea?

Posted on November 12, 2010 by admin

Supply versus demand. You have probably heard these words a thousand times. You have probably experienced them as well. Remember the recent release of the iPad? These units flew out of the stores at the rate of about 700,000 the … Continue reading →

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The Resurrection of Reach & Frequency

Posted on November 12, 2010 by admin

For some time now, industry naysayers have been proclaiming the death of the traditional reach and frequency metric. Many state that the performance measure is really not relevant in this day and age of high tech data mining efficiency where … Continue reading →

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