Category Archives: adLab

Amazon Pampers Facebook – News at 11!

Posted on November 12, 2010 by admin

Over the past 18 months one of the more frequently asked questions pertaining to social media networks has been: Will Facebook (FB) ultimately accept full-scale advertising to help monetize its business? The question may have been answered this week as … Continue reading →

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How Blue is the Ocean, How Red is the Sea?

Posted on November 12, 2010 by admin

Supply versus demand. You have probably heard these words a thousand times. You have probably experienced them as well. Remember the recent release of the iPad? These units flew out of the stores at the rate of about 700,000 the … Continue reading →

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Incremental Inquirers—Engaged Consumers

Posted on November 12, 2010 by admin

Ever wonder how engaged consumers actually drive greater product profitability? The first step to a better understanding involves defining the type of engagement we are seeking to analyze. Most agency practitioners tend to believe that the advertising they create and … Continue reading →

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Does a MASS Target Really Mean that My Audience is Strategically Suspect?

Posted on November 12, 2010 by admin

John Wanamaker, the father of modern advertising who lived from 1838 to 1922, once stated – “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Ironically, his observation is just as true … Continue reading →

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