Analytic Platform
The science behind LogicLab comes to life in the LogicLab™ adLab. Media files are uploaded easily through our portal. From here, samples are appended with Merkle’s National Consumer Database at the individual and household-level as well as with the advertisers’ customer and prospect universes. Rank reports are generated based on the scoring results.
LogicLab helps media, agencies and advertisers see at a person-level who is exposed to the ad, what response is delivered and what the cost of acquisition is.
The innovative patent-pending process within the LogicLab adLab integrates data from advertisers and media owners to evaluate the synergy between an advertiser’s best customers and the complete landscape of media vehicles. The result is a powerful tool that isolates the optimal media vehicles for reaching the advertiser’s desired target.
Agencies, advertisers, and media organizations can access the results of this system and interact with potential partners of LogicLab. At the heart of the LogicLab lies the Wisdom Interface, a powerful online reporting and analysis center that can be utilized to generate a suite of reports that support media planning, buying, performance, and ROI.
Depending on the specific media, the analysis may include hundreds, if not thousands, of potential media vehicles for targeting. The strength of the approach is that hard data, derived from actual audience and customers, drives the process, results, and recommendations. The net result for LogicLab advertisers is a series of highly effective media targeting recommendations that maximize both universe reach and cost efficiency.
LogicLab makes it possible for advertisers, agencies, and media owners to maximize revenue and to expand their universal reach.
Contact LogicLab today to find out more about harnessing the powerful capabilities of creating a direct one on one relationship with the customer in a mass media environment.