At the core of LogicLab™ is the commitment to partner with agencies by putting at their fingertips a toolbox of innovative, effective media planning and buying solutions for their clients.

LogicLab adLab introduces a new, integrated platform designed to bring the power of advertisers’ customer data to media planning and buying. By placing the consumer at the center of media evaluation, media decisions are optimized to an advertiser’s target customer profile.

By partnering with LogicLab, media planners and buyers are able to:

• Make ad spend decisions based on actual behavioral data and target segments.
• Evaluate all media vehicles including small niche media to optimize media buy.
• Leverage multiple touchpoints (direct, web, print) to optimize results by each channel.
• Improve accountability and refine future campaigns based on analytics.
• Expand reach and lower CPM.

LogicLab brings you the power of Merkle’s National Consumer Database, combined with advanced analytics, to understand the synergy between media audience files and the advertiser’s current customers. By partnering with LogicLab, agencies can efficiently and effectively evaluate these target customers across a much broader range of large and niche media vehicles.

Case Study Findings

• Analyzed 100 media vehicles, 23% were unmeasured.
• 4 of the top 10 most cost efficient media vehicles were unmeasured.
• 2 of the top 10 highest target composition media vehicles were unmeasured.
• 16 new media channels considered based on target rankings.
• Optimized ad schedule with 12% increase in cost efficiencies.

LogicLab allows agencies to easily generate campaign performance and ROI results to evaluate and refine campaign strategies. Agencies can increase the visibility of specific vehicle ad spend with increased confidence in campaign ROI.

Find out how your agency can start benefiting from this innovative capability by contacting LogicLab today.