By delivering data-driven metrics for advertising ROI; LogicLab has created a game changing, innovative product for companies to more effectively evaluate their media targeting, spend and campaign success.
To bring the discipline of direct marketing to the mass media advertising ROI issue, LogicLab has created a new media evaluation solution that uses an advertiser’s customer database as the centerpiece of the solution. We have two basic components to our system. The first is better upfront media targeting and planning. The second is creating a post-campaign advertising ROI evaluation to deliver fact-based data that shows exactly how well the media purchased performed in both reaching the desired customers as well as producing the desired response.
Advertising ROI Brings Unique Benefits
Improved advertising ROI brings unique benefits to all stakeholders:
- Media can be more effectively planned and targeted by using actual customer data rather than traditional targeting methods such as demographics
- Media owners can more fully leverage the value of their audience by delivering metrics for post-campaign advertising ROI
- Buying agencies can more quickly and easily evaluate thousands of media vehicles, across channels, to determine the best media buy plan
Here is a brief description of the process LogicLab uses to deliver visibility into advertising ROI. Customer data is matched by name and address to media audience files such as magazine subscribers, newspaper subscriber files or online registrant data. Creating a match on the front end of a media buy allows buyers and sellers to target precisely which media and channels will reach existing or prospective customers.
Then, after a campaign has run, advertising ROI performance metrics are created by using a response file, to, again, match with the media file to determine which campaigns, and which media vehicles within a campaign, have worked most effectively.
LogicLab takes the proven direct marketing principals of exact targeting and performance measurement and bringing them to mass media to deliver more accurate advertising ROI metrics.
By delivering data-driven metrics for advertising ROI; LogicLab has created a game changing, innovative product for companies to more effectively evaluate their media targeting, spend and campaign success.
To bring the discipline of direct marketing to the mass media advertising ROI issue, LogicLab has created a new media evaluation solution that uses an advertiser’s customer database as the centerpiece of the solution. We have two basic components to our system. The first is better upfront media targeting and planning. The second is creating a post-campaign advertising ROI evaluation to deliver fact-based data that shows exactly how well the media purchased performed in both reaching the desired customers as well as producing the desired response.
Improved advertising ROI brings unique benefits to all stakeholders:
- Media can be more effectively planned and targeted by using actual customer data rather than traditional targeting methods such as demographics
- Media owners can more fully leverage the value of their audience by delivering metrics for post-campaign advertising ROI
- Buying agencies can more quickly and easily evaluate thousands of media vehicles, across channels, to determine the best media buy plan
Here is a brief description of the process LogicLab uses to deliver visibility into advertising ROI. Customer data is matched by name and address to media audience files such as magazine subscribers, newspaper subscriber files or online registrant data. Creating a match on the front end of a media buy allows buyers and sellers to target precisely which media and channels will reach existing or prospective customers.
Then, after a campaign has run, advertising ROI performance metrics are created by using a response file, to, again, match with the media file to determine which campaigns, and which media vehicles within a campaign, have worked most effectively.
LogicLab takes the proven direct marketing principals of exact targeting and performance measurement and bringing them to mass media to deliver more accurate advertising ROI metrics.
