The LogicLab™ Media Marketplace™ brings the accountability of direct marketing to traditional mass media by allowing advertisers, through the use of their actual customers’ data, to quickly and efficiently identify the most effective media vehicles to reach their desired target universe.

The LogicLab Ad Network takes media targeting to a new level by leveraging actual subscriber data, enriched with thousands of individual and household-level attributes. The result is a targeted, optimized media plan that maximizes reach and CPM, lowers costs, and drives accountability and desired results.

By combining a national consumer database of 275 million records with the advertiser’s active customer base, LogicLab gives an advertiser access to an accurate profile of their most profitable prospects. By matching this target profile against media files from both large and small media, LogicLab creates data-based media recommendations to inform planning and buying decisions.

• Analyzed 100 media vehicles, 23% were unmeasured.
• 4 of the top 10 most cost efficient media vehicles were unmeasured.
• 2 of the top 10 highest target composition media vehicles were unmeasured.
• 16 new media channels considered based on target rankings.
• Optimized ad schedule with 12% increase in cost efficiencies.

The ability to use actual consumer data for both pre-campaign planning and post-campaign ROI analysis puts a powerful tool into the hands of brand owners. Additional analysis of customer attributes and behaviors allow highly specific modeling and fine-tuning of strategies for media planning and buying.

Contact LogicLab today to bring more visibility to the targeting and ROI for your advertising spend.