Marketing analytical science comes to life in the LogicLab Ad Network.
First, audience files are uploaded via the LogicLab Portal. Those files are then matched to Merkle’s DataSource – 275 million adults with 1500+ individual and household-level attributes and then scored with the advertisers’ targeted models. Reports ranking media vehicle by delivery of relevant audience is then generated based on those scoring results. The diagram below outlines the patent-pending process within the LogicLab Ad Network.
