LogicLab brings new data-driven input into advertisement strategies to enhance advertising spend effectiveness. LogicLab brings more visibility into advertisement strategies by using actual subscriber data and advertiser customer data – a unique “person level” analytical process.
Advertisement strategy can be significantly improved by employing LogicLab to:
- Evaluate consumer behavior based on actual behavioral data and target segments.
- Include much broader consideration set of media vehicles to optimize media buy.
- Leverage multiple touchpoints (direct, web, print) to optimize results by each channel.
- Improve accountability and refines future campaigns based on analytics.
- Expand reach and lower CPM.
LogicLab Print Case Study Findings for advertisement strategy
- As many as 66% of the most cost efficient new publications were not measured by Syndicated Studies for a large national advertiser
- Maintained reach via “swap-in, swap-out” analysis
- Drove CPM’s down through fact-based negotiation
- New print plan net result: 32% increase in reach, 25% gain in cost efficiency
The Science Behind LogicLab Advertisement Strategies
The science behind LogicLab drives valuable input into advertisement strategy. Media samples are provided through the LogicLab Media Portal. From here, samples are appended with 1500+ individual and household-level attributes and scored with the advertisers’ targeted models. Ranking reports are generated based on the scoring results.
Depending on the specific media, the advertisement strategy analysis may include hundreds, if not thousands, of potential media vehicles for targeting. The strength of the approach is that hard data, derived from actual subscribers and customers, drives the process, results, and recommendations. The net result for LogicLab advertisers is a series of highly effective media targeting recommendations that maximize both universe reach and cost efficiency.
LogicLab brings precision to advertisement strategies. Using actual customers’ data files, LogicLab helps advertisers create highly specific target segments based on real customer data and behavior. LogicLab’s process helps bring the discipline of direct marketing to the formulation of advertisement strategy.
