Monthly Archives: December 2010

Media Buying Strategy

Posted on December 5, 2010 by admin

Media buying strategy has traditionally focused on how to get the most brand reach for the least dollars. In other words, a good media buying strategy helps the advertiser optimize their advertising spend by only selecting the media vehicles which … Continue reading →

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Media Planner and Buyer

Posted on December 4, 2010 by admin

A successful media planner and buyer is typically detailed and analytically-minded to be able to make sense of the mountain of data that must be reviewed to create an effective media plan. Media planners and buyers also spend a lot … Continue reading →

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Media Buying Strategies

Posted on December 2, 2010 by admin

Media buying strategies could be seen to have several components in common: identifying a target market, getting more data about the target market, setting objectives, then creating and executing the plan. Sounds easy, right? In the days of mass audiences … Continue reading →

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Local Media Buying

Posted on December 2, 2010 by admin

Local media buying takes the overall objective of reaching a defined target audience in the most efficient and economical way possible to include a geographic component. As with national media buying utilizing media buying agencies, this is an inherent part … Continue reading →

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Marketing Communications Planning

Posted on December 2, 2010 by admin

Marketing communications planning typically refers to any and all communication channels and content that seeks to build awareness of a business, its products, and its position through customer-facing materials such as advertising, brochures, press releases, websites, and trade show presentations. … Continue reading →

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