The Ad Network from LogicLab™ matches advertisers with the best media choices possible.
“By placing actual consumer data at the center of media evaluation, LogicLab enables advertisers, agencies and media buyers to, for the first time, optimize and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing,” says Chris Wilson, President LogicLab.
Through the LogicLab patent-pending analytical process, actual consumer data from advertisers and actual audience data from media organizations are combined with over 1,500 individual and household-level attributes. The result is an integrated reporting platform that ranks marketing options based on reach to target audience, cost-effectiveness, and performance analyses.
The LogicLab Ad Network provides advertisers and agencies with a solution for rapidly acquiring new customers in a targeted and cost-effective manner while offering media channels an invaluable opportunity to demonstrate the value of their audience based on actual customer data, performance results, and target audience rankings. The LogicLab Ad Network gives media owners the ability to attract new and diverse advertisers.
The team at LogicLab is comprised of experts in database marketing and media research. As a division of the highly acclaimed Merkle Inc, they are backed by a successful organization and infrastructure that have been in place for over 35 years.
Contact LogicLab today for more information about the state-of-the-art tools that will bring precision and profitability to any marketing strategy.