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LogicLab™ offers 360 media planning and measurement from a single, on-demand source.

Holistic media planning entails placing actual consumer data at the center of media evaluation. For the first time, advertisers, agencies and media buyers can analyze and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing.

Through the LogicLab patent-pending analytical process, actual consumer data from advertisers as well as actual audience data from media organizations are combined with over 1,500 individual and household-level attributes. The result is a 360 media and marketing view that delivers insights from an integrated reporting platform which ranks marketing options based on target audience reach, cost-effectiveness, and performance analyses.

The focus on integrated media and marketing enhances the capability to implement on a 360 communications planning basis.  While brand owners can rapidly acquire new customers in a targeted and cost-effective manner, LogicLab also offers media owners new tools to demonstrate the value of their audience based on actual customer data, performance results, and target audience rankings.

The team at LogicLab brings together experts in media research, analytics, direct response, and advertising media planning. As a division of the highly acclaimed Merkle Inc, they are backed by a successful organization and infrastructure that have been successfully integrating data to deliver actionable insights for over 35 years.

Contact LogicLab today for more information about the state-of-the-art tools that will bring precision and profitability to any marketing strategy.